You’ve seen Danielle Weisberg and Carly Zakin everywhere. In fact, they probably show up in your email every morning–they’re the voices behind theSkimm, a newsletter that skims everything that’s going on in the world so you don’t have to. Since its inception, it’s taken the world by storm (and this is only the beginning–can you imagine what they’ll be up to next?).
What the final push that prompted you to quit your jobs at NBC to start theSkimm?
What makes theSkimm appeal to Millennials?
The biggest supporters of theSkimm appear to be Millennial females. How do you also target different demographics, for example older people or males?
What can females do to make themselves superstars in the business world? What do you find is most important?
Networking is really important for anyone looking to get exposure to mentors and to learn a new field. It’s important to feel comfortable introducing yourself and asking for things like — hi, can I buy you coffee and ask you some questions? It’s a skill that you should practice.
theSkimm keeps a blog all about the lessons you both have learned about startup life. What has the response been about this? (Do you find it helps your business, to people reach out to you for advice, etc.)
As co-founders who are also close friends, how do you maintain both a healthy professional and personal relationship?
We were friends, then roommates, then business partners. We had a foundation before we did this and definitely didn’t just jump into it. We know what triggers the other and don’t go there. We also keep a lot of wine on hand.